Instagram Updates in April 2023: What You Need to Know to Stay Ahead in Social Media Marketing

Instagram updates - new live scheduling

It’s time to break out the confetti and celebrate because Instagram has some exciting updates this month! If you’re a small business owner in the UK looking to up your social media game, then keep reading for a rundown of the latest features.

instagram reels updates: the ultimate guide for your business in april 2023

First up, there’s a new “trending” section at the top of the Reels feed. This nifty addition allows you to stay on top of the latest trends in your industry and create content that resonates with your audience.

Struggling with creativity? 


If you’re someone who struggles with creating Reels, then you’re in luck because Instagram is focusing more on “templates” to make it easier for you to create content. Creating a Reel has never been easier…super creatives have done most of the hard work for us, woop!! 


Reels editing just got easier!

In addition to the templates, the editing suite has also had a bit of a makeover. Cropping, transitions, and text/audio insertion are now more straightforward than ever before. So, whether you’re a seasoned pro or a newbie, you can create engaging content with ease.


updates to instagram in april 2023 - new trending reels section

are reels bringing you new followers?

Have you ever wondered if your Reels are actually bringing in new followers? Well, wonder no more! Instagram now sends you a notification when someone follows you after watching one of your Reels. Talk about a confidence boost!

Reels Insights update!

And last but certainly not least, there are new insights available to help you gauge the success of your Reels. You can now see your total watch time and average watch time, giving you a better understanding of what content resonates with your audience.

Other updates…

But wait, there’s more! Outside of Reels, there’s one more exciting update: you can now have multiple links in your bio! Say goodbye to the days of having to choose between your website or your social media links. You can now add your Facebook page, Etsy shop, booking page or any other relevant links. However, remember that less is more when it comes to links. Stick to no more than four to avoid overwhelming your audience.

Let’s wrap this party up – Instagram has come through with some fantastic updates to make Reels even more fun and engaging. And with the ability to add multiple links in your bio, there’s never been a better time to optimize your profile for your audience’s needs. 

Ready to take your Instagram game to the next level with these updates? Share your thoughts in the comments below and let us know which update you’re most excited to try out!

Jo x

Photo of Jo in a white jumper with a big friendly smile on her face!

If you’re struggling to understand how to keep up to date with all of the Instagram updates or clarify how best to use them in YOUR business – maybe it’s time for some coaching?

Why not book a free discovery call and see how I can help you to grow your presence, engagement, reach and SALES on Instagram?

Click here to find a suitable time for a quick 15 minute chat!

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