December Instagram Updates

Jo looking excited about the October Instagram updates

Who is ready to wrap up Instagram Updates for 2021?…

The end of the year requires a December Instagram Update…and it’s a quick one with very few exciting updates, so let’s dive in shall we?
Reply with Reels

Reply with Reels

The first one is a good one…but sadly yet ANOTHER copy of TikTok. 

If someone asks a question in comments you can now “reply with a Reel”.  It will copy a little text box (like when you reply to a Story) and then you can create your Reel answering the question.  Simple but useful!

Prediction: 

This will be useful for Creators and businesses alike.  However, I can’t see most businesses using it without encouragement (which I fully intend to do!).

Delete image from carousel posts

You know the way, you publish a carousel then decide you hate one of the images…but you’re stuck with them unless you delete the whole post and start again.  Not any more!  Not very exciting but sure is useful!

“Add Your’s” sticker

A way of encouraging community engagement, this simple sticker allows you to share part of your day, product, service etc and ask your fans to show what they do.  

I can’t imagine this will be a hugely popular one, but a nice wee toy to play with now and then. 

Live notifications & practices

You can add a Title and a Start Time and your audience will be able to tap a sticker for a notification.  You can also share this as a post to your Grid. You can line up more than one at a time and you can view/edit your schedule too. 

No one wants to look like an idiot with bad sound or a poor connection, so we can now also do a “practice” Live to check everything is working as it should before hitting that button!  This will be a godsend for Live Rooms so you can all get together before hitting GO LIVE!!

Predictions:

I love this tool, one of my favourite Instagram October Updates.  It will give accountability and will increase viewer numbers.  I used this tool last week and my views were up over 50% than on an average mid-week 

Live for me. 

Instagram updates - new collab feature

Collaborations

As of mid-October, we can now co-author Posts & Reels.

If you do a joint post with a peer/supplier you can tag them in the post.  Once they have accepted the collab, it will be shown in both feeds.

The Likes and Comments will be displayed across both accounts, but as of just now, the Insights are not available to person who didn’t post it.  Hopefully this will change. 

Predictions:

I hope that this will encourage folks to think more about collaborations.  These really are a great way of enhancing your visibility and getting in front of a duplicate ready made audience. 

Less exciting bits

I have one final AWESOME update to share, but will save that for the end.  The rest of them are just not that exciting, so here’s a brief rundown.

Break nudges are being trialled.  Instagram trying to do their bit for mental health. They will no doubt be ignored…old cynic that I am! 

Most accounts can now publish from the desktop app.  I can’t see why everyone is getting so excited by this as it’s been available on Business Suite for goodness knows how long.  Yawn. 

New Insights metrics have been added.  Before you get excited, they really aren’t very WOOHOO.  You can now breakdown the demographic of those who viewed your posts – whether they follow you or not.  You can view demo info on who engaged with your posts – whether they follow you or not. Finally, accounts engaged.  You can now view how many accounts engaged with your posts over a period of time.  See? Meh.

The overarching company that owns Facebook, Instagram and WhatsApp (and a million other businesses!) has now changed its name to Meta.  How very Meta. Next!

They have also confirmed they are testing Branded Content Partnerships, 60 seconds clips for Stories and the Music tab for Creators. If you’d like to hear about any of the “leaked” features that may be coming too, let me know in the comments and I’ll share those next!

The EXCITING one!!!!!

But now, the one we’ve ALL been waiting for!!!!  

Swipe up is gone and the holy grail of reaching 10k is now just an utterly pointless vanity exercise.  NOW, thanks to last week’s update, we ALL have a link sticker!!!!  (Sings “Ceeeeeelebrate good times, come on!! Doo doo do do do doroo doo doo, wahooo!”)

So now, we have a link in our profile (they are also testing sharing more than one link, shhh, don’t tell anyone, it’s a secret!) AND we can share multiple links through our Stories.  About bloody time Instagram!

Predictions:

People are going to go nuts with this and share a bajillion links, especially on the lead up to Christmas. 

My advice would be to use it wisely and DO NOT over use it.  Give a little build up, set the scene then share to get biggest bang for your buck.

I am going to do a whole blog post on this one feature as it really is a game changer and I can see so many uses for it!

In summary

What a MONTH!!!!!  I have never seen so many big updates come so quickly, it’s staggering.  And if the leaks I’ve seen are to be believed, there are SO many more coming.

Are you managing to keep up with all of the comings and goings on the platform?

Party on, 

Jo 

PS – I apologise for the overuse of both the exclamation mark and fully uppercase words.  I hope you can forgive me. 

PPS: If you’d like to talk about how you could utilise any of these updates in YOUR amazing business, why not book in a 1:1 and we can hatch a plan?

Image credits: 

IGTV: Wikipedia

IG Live Scheduling: TechCrunch

Collab: TechCrunch

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