Instagram Updates April

Jo looking excited about the October Instagram updates

Want to know the latest Instagram updates for April?

Guess what? Instagram has just rolled out some important updates. Are you panicking about how you’re going to keep up? You don’t need to. In this blog post I’m going to summarise all of the key changes and share a few tips for staying on top of your Instagram game. Read on if you want to know more. 

Lady working on a laptop with plant in the background

new DM features

First up, we have an update to the DMs.  So far, I haven’t seen anyone in the UK with this update.  But it will be rolled out worldwide soon. 


The features include silent messaging so as not to interrupt your pals while they work. A “quick send” for posts to your friends. Reply whilst browsing, another interruption free tool. Share a 30 second clip of your favourite tunes. Use a “lo fi” chat theme and create polls directly in a group chat. 

product tagging now available to all

So far, this has only been rolled out in the US.  It will come though!  Allowing everyone to be able to tag products in their feeds which Instagram thinks will be great for Creators. 

Enhanced people tags

You can now choose a category for when you’re tagged in a photo or video.  This Instagram update will  ensure you are seen by the world as you would like to be seen.  

ranking change

This one focusses on originality.  Instagram wants to promote those who create original content as opposed to resharing.  So get those creative juices flowing to ensure you get the best reach possible!

Lady holding a mobile phone with Instagram screen. Laptop in the background.

post pin feature

Another Tiktok clone that Instagram reckon will help Creators/businesses control the aesthetic of their feed is the pin feature.  Currently being tested is the ability to pin a post, or posts, to the top of the page.  The ability to reorder your grid could also be coming soon too. 

90 seconds Reels 

shockingly, another one that will mean Instagram becomes more like tiktok.  users will now be able to create reels of up to 90 seconds.  when reels launched we could only have 15 seconds, so this is a massive jump.  tiktok, however, is now up to 10 minutes!!! for me, this is a massive swerve away from what Tiktok was all about in the beginning and is leaning more towards long form educational content like youtube.  guessing instagram will just keep increasing this to keep up.

In summary

Not a very exciting month for me!  Some nice little changes but pretty uninteresting over all. 

Party on, 

Jo 🎉


PS – I apologise for the overuse of both the exclamation mark and fully uppercase words.  I hope you can forgive me. 

PPS: If you’d like to talk about how you could utilise any of these updates in YOUR amazing business, why not book in a 1:1 and we can hatch a plan?

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